KRAET
TOKENISED ASSET EXCHANGE
A new asset class with no design language of its own
KRAET set out to be the first exchange in South Korea built specifically for tokenised real-world assets. The concept was clear: let users trade property, commodities, and other tangible assets as digital tokens. But tokenised assets sit in an uncomfortable middle ground. They behave like digital assets on a trading screen, yet they represent something physical with its own valuation logic, compliance requirements, and investor expectations.
Existing exchange interfaces were designed for crypto or equities — not for an asset class that is both. If the experience looked too much like a crypto exchange, it would alienate traditional investors. If it looked too conventional, the mechanics of tokenisation would feel bolted on. KRAET needed a brand, an interface, and a full suite of materials that made this unfamiliar category feel native — without pretending it was something it was not.
One identity for a category that did not have one yet
We built KRAET's brand from scratch — positioning, visual identity, and the design system every touchpoint would follow. The trading interface was designed so that real-world assets could be explored as familiar listings but traded as digital tokens, with tokenisation-specific information surfaced where it mattered and kept out of the way where it did not. A separate portal gave asset owners a path to tokenise holdings themselves.
Beyond the product, we designed and produced the full set of materials KRAET needed to go to market: pitch decks, investor documents, presentations, social templates, and marketing collateral — over 400 assets in total. We also designed and developed the KRAET website. Everything carried the same identity, so the brand that appeared on a conference slide was the same one a user met on the exchange floor.
- 3months
- Timeline
- 400+
- Brand and marketing assets.
- 1st
- RWA exchange in South Korea
- 3
- Team Member
Adyntec Cube's expertise was instrumental in creating a user-friendly RWA exchange. They designed intuitive interfaces and streamlined processes, making it easy for both projects and users to invest in tokenized assets.